We believe every organization deserves a clear picture of how people actually behave across channels—not a modeled approximation. Our goal is to make comprehensive, ethical behavioral data accessible so you can plan, measure, and grow with confidence.
Delivering accurate, granular insights that matter
Building trust through transparency and ethical data practices
Continuously evolving our technology and methodologies
Measure Protocol started with a simple observation: teams were drowning in modeled proxies while the behaviors that actually drive revenue stayed locked inside walled gardens.
We built a platform to make consented, user-level behavioral data practical—so strategists, data scientists, and executives can align on the same ground truth.
Today we partner with brands and platforms who believe that better measurement starts with better data—and that trust with consumers is part of the product, not an afterthought.
The people building consented, user-level measurement for the next era of media and product analytics.
We are a team of researchers, engineers, strategists, data analysts, and community builders—spanning sales, marketing, operations, and leadership—working across the UK, US, and EU, united by a bias for transparent methodology and real-world outcomes.
CEO, Co-Founder
Owen leads Measure’s vision and strategy, with a focus on building exceptional teams and consistently delivering beyond client expectations. As a previously exited founder with a background in commercial strategy, he brings deep experience in scaling teams from the ground up to solve complex problems.
CRO
Christie leads Measure’s revenue ecosystem, aligning sales and customer success to build long-term client partnerships. With more than 20 years of experience across digital video and Connected TV, she specializes in bringing emerging solutions to market and helping brands navigate an increasingly fragmented consumer landscape through smarter journey intelligence.
CDO & Co-Founder
Paul is Chief Data Officer and Co-Founder of Measure, leading data strategy, AI product development, and applied research. He has spent two decades building measurement and research platforms, including co-founding Crowd Science (acquired by YuMe), and specialises in turning cross-platform consumer behaviour into actionable intelligence for brands.
Commercialization & Agentic Marketing
Kausambi leads Commercialization and Agentic Marketing at Measure, driving go-to-market strategy, product positioning, and AI-led transformation. She aligns product, marketing, and sales while building systems that connect content to performance. Previously, she built a venture-backed generative media platform and advised on AI investments and market entry strategy.
CTO, Co-Founder
John is Co-founder and CTO of Measure, leading technical strategy across data and AI. He has built large-scale cross-platform consumer datasets and drives the development of agentic AI and behavioural models. Previously, he co-founded Crowd Science (acquired by YuMe), scaling privacy-first, machine learning platforms used by 180M+ users globally.
Director of Engineering
Sunil is Director of Engineering at Measure, leading the development of scalable, high-availability platforms for enterprise clients. With more than 14 years of experience managing global engineering teams, he specializes in building complex, data-driven applications and partnering cross-functionally to deliver technical solutions that support both client needs and commercial growth.
Senior Data Engineer
Brittany is Senior Engineer at Measure, specializing in transforming complex datasets into structured, actionable insights. She focuses on data cleaning, classification, and refinement to uncover greater granularity and deliver clear narratives for clients. Her experience spans cross-functional collaboration and the development of tools that turn data into measurable business value.
Sales Director
Charley is Sales Director at Measure Protocol, helping organizations unlock the value of consumer behavior data to drive smarter marketing and revenue growth. With more than 20 years of experience across companies including Oracle, Experian, and GWI, he specializes in data, measurement, and analytics solutions that turn complex digital signals into actionable insights.
Operations Manager
Sophie drives operational excellence across Measure, ensuring projects run seamlessly from inception through delivery. With a strong background in market research and project coordination, she works across teams to manage timelines, streamline workflows, and support high-quality, data-driven outcomes that meet both client needs and business objectives.
Client Partner
Michael is Client Partner at Measure, responsible for building strong relationships with global clients and translating business needs into impactful data and insight solutions. With extensive experience across SaaS, audience intelligence, and analytics, he helps brands and agencies leverage consumer behavior data to optimize marketing performance and drive competitive advantage.
Operations Manager
Jenny leads day-to-day operations at Measure, optimizing internal systems and workflows to support growing commercial demand. With a background in data analytics and research, she works cross-functionally to improve efficiency, maintain data integrity, and support scalable delivery of high-quality insight solutions for clients.
Operations Director
Louis is Operations Director at Measure, leading client project delivery and driving collaboration across sales, operations, and the MSR app. With more than six years of experience in audience acquisition and growth, he specializes in scaling high-quality digital audiences while ensuring strong data integrity, operational efficiency, and actionable consumer insights.
Community Manager
Stephanie is Community Manager at Measure, leading the user experience across the MSR app and wider digital ecosystem. Working across both B2C and B2B, she drives engagement through content, SEO, email marketing, and user insight, helping shape customer journeys, strengthen retention, and build meaningful connections with the Measure community.
Software Engineer
Abraham is Software Engineer at Measure, contributing to the ongoing development and optimization of the MSR app. Specializing in Python, React, AWS, and natural language processing, he builds scalable applications, enhances user experience, and develops automations that improve operational efficiency across the business.
Data Analyst
Sathursan works at the intersection of data and commercial strategy at Measure Protocol, transforming behavioral signals into actionable insights for sales, product, and partners. He specializes in turning complex cross-platform consumer data into compelling stories, strategic opportunities, and data-driven solutions that help businesses better understand and engage modern audiences.
Data Scientist
Panos is Data Scientist at Measure, developing models and pipelines that transform large-scale consumer research data into actionable intelligence. With experience spanning synthetic consumer modeling, media optimization, and geospatial analytics, he specializes in applying machine learning and statistical modeling to support evidence-based decision-making for global brands.
Data Engineer
Simas is Measure's Data Engineer, responsible for designing, building, and maintaining the infrastructure and pipelines that collect, store, and transform raw data into formats ready for analysis. With a background in engineering for analytics and machine learning solutions, he enables scalable, data-driven insights across the business.
Walk through a live demo tailored to your use case—journeys, outcomes, or predictive segments—and leave with a concrete next step.