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When a celebrity acquires or launches a brand, branded search can spike to 3.4× its monthly average, audiences skew 18–34, and TikTok dominates discovery at 10× the general panel rate. Measure Predict behavioral data from Fenty Beauty, SKIMS, and Rare Beauty reveals how long the halo effect lasts — and which platforms capture it.
Read articleSoho House has built one of the most distinctive demand profiles in premium hospitality — skewing younger, more urban, and more values-driven than traditional luxury hotel consumers. This report unpacks who searches for Soho House, how that audience differs from Four Seasons or Marriott Bonvoy consumers, and what behavioral data reveals about the rise of community-led premium experiences.
Read articleAlcohol-free brand search drops 37% below the yearly average by February after Dry January ends. Discover which brands convert seasonal interest into year-round loyalty — and why spring is the real alcohol-free opportunity.
Read articleMeasure behavioral data reveals exactly how Black Friday and Cyber Monday shoppers diverge — covering category dominance, brand preferences, search intent shifts, and in-store vs online purchase intent across the full shopping weekend.
Read articleSwifties spend far beyond the merch table. Measure Predict data reveals the categories, brands, and platforms Taylor Swift fans over-index on — and what it means for marketers chasing superfan audiences.
Read articleReformation's core shopper is 25–34, 81.5% female, and arrives pre-warmed — 91% of activity is consideration-stage. Behavioral panel data on who drives sustainable fashion demand, how they search, and whether the brand is holding its niche as it grows.
Read articleOne in six luxury fashion shoppers also visits a resale platform — and 41% do so before landing on a brand's own site. This guide breaks down how consumers search for pre-owned designer goods, which platforms lead the market, and how resale is reshaping consideration for Louis Vuitton and Gucci, backed by Measure behavioral panel data.
Read articleLoro Piana indexes at 2,930 on Pinterest and 523 on TikTok. Brunello Cucinelli has the highest Google search index in the set at 486. The quiet luxury consumer has a distinct behavioral fingerprint — and it's reshaping how luxury brands compete for attention.
Read articleBehavioral data on how consumers discover skincare brands across Google, TikTok, Amazon, YouTube, and AI — which channels drive initial awareness, which convert, and how search query intent maps to purchase readiness.
Read articleHow do supplement and wellness consumers discover brands in 2025? Which search queries signal purchase intent on Google, Amazon, and ChatGPT? And which brands lead behavioral consideration? Backed by Measure Predict panel data.
Read articleThe Skims shopper is 68% female, 71% aged 18–34, TikTok-native (index 949), and cross-shops Sephora, Nike, and Taylor Swift at dramatically elevated rates. Here's the complete behavioral portrait, powered by Measure Predict panel data.
Read articleDupe culture is concentrated in fragrance, beauty, fashion, and tech — with Skims, Baccarat Rouge 540, and AirPods generating the highest dupe search volumes on Google and TikTok. Predict panel data reveals which brands are most duped, whether dupe searchers convert to the original, and what search behavior signals about brand health.
Read articleDuolingo has one of the most engaged free-tier audiences in tech — but only 0.3% of behavioral events signal paid conversion. Here's what funnel data and search behavior reveal about the gap between brand love and paying subscribers.
Read articleSubscription fatigue is reshaping brand loyalty across streaming, fitness, and software. See which categories are losing subscribers fastest, how consumers search before cancelling, and which brands are retaining audiences despite the trend — backed by Measure Protocol behavioral panel data.
Read articleReddit is a primary research channel for consumers in tech, personal finance, skincare, and gaming — often before a Google search happens. Behavioral data from Measure Predict reveals the categories where Reddit-first discovery is strongest, how this shapes brand visibility, and what it means for SEO strategy.
Read article35–44 year-olds have the highest ChatGPT purchase-research penetration (4.0%). Retail & Shopping carries a 35% purchase intent probability — more than double any other category. And 56% of ChatGPT researchers also use Google. Behavioral data from Measure Predict.
Read articleAirbnb-proximate travelers concentrate 62% of pre-trip purchases on Amazon, led by grooming tools, travel wallets, portable snacks, and luggage. Measure behavioral panel data reveals the brands, search terms, and purchase patterns that define the full Airbnb pre-trip consumer journey.
Read articleAmazon search peaks 3 weeks before Prime Day, not on the day itself. Walmart sees a +249% site-visit spike during the event, and nearly 1 in 10 Prime Day shoppers visit a competing retailer on the same day. Measure behavioral panel data reveals the full arc of consumer search, cross-shopping, and purchase behavior around Prime Day 2024.
Read articleEvery summer football tournament does something predictable to sportswear brand demand. We have two years of behavioral data that proves it — and the 2026 World Cup is bigger than anything in that dataset. The pattern is structural. The timing is knowable. And the brands that understand it before June 2026 will outperform the ones that figure it out in August.
Read articleRhode Beauty consumers search primarily for lip products (34% of queries), with dupe-seeking at just 2% — concentrated on the Glazing Milk, not the Peptide Lip Treatment. The data profile is of a brand whose searchers are already bought in.
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New research from Measure Protocol reveals that ChatGPT is not replacing Google Search — it’s expanding it. Based on anonymized behavioral data from multi-platform users, the study found that consumers who actively use ChatGPT also perform significantly more Google searches. Discover how AI-powered discovery and traditional search are evolving into a complementary, multi-platform search experience shaping the future of digital behavior.
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Behavioural data validates podcast audience skew, measures hours per listener, and scales to the long tail — three things survey methodology cannot do. The "three things" framing is doing the work here: it telegraphs the article's structure (your three sections — skew, loyalty, long tail), it sets up a clear extractable claim for AI search engines, and it lands the survey-vs-behavioural argument without naming a competitor in the headline.
Open deck
A 30-minute leakage window quantifies how often high-intent shoppers leave a retailer for a competitor. Invisible to walled gardens. Measurable in panel data.
Open deck
AI is the new shelf, and the consumer asks for the brand by name. Across 674,038 real ChatGPT prompts, Starbucks dominates the coffee category — while sunscreen has no leader yet. Both are measurable openings.
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Measure Protocol data shows 21.6% of ChatGPT interactions carry commercial intent, with 7.1% showing high purchase intent. Business finance (34%) and product comparison (28%) lead.
Open deck
Most teams think measurement begins when a dashboard lights up. In practice, the hardest work happens earlier: deciding what should exist in the world as a signal, how it should be stewarded, and why anyone should trust it when incentives run in every direction at once.
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