Research iconArticles and reports in this topic.
Nike leads on search discovery (15.2% share, #1 rank) and GenAI visibility (#2), but Adidas converts far harder — its purchase category share (7.8%) is 2.4× Nike's (3.2%), with a conversion stage share ~6× larger.
Read articleSustainable fashion interest peaked sharply on TikTok in July 2025 then collapsed, while Google search held steadier with thrifting and circular economy as the dominant organic themes.
Read articleNike's audience is 5× larger and leads on search (13.6%, #1), TikTok, and GenAI — but HOKA wins with high-intent running buyers. Its audience over-indexes on Google Search (index 354) and YouTube, with a research-first purchase journey that mirrors how serious runners actually shop.
Read articleNew Balance leads on comfort, fit diversity, and value — with 19% revenue growth in 2025 — while Nike holds the edge in speed-focused performance, cultural cachet, and race-day technology. The right choice depends on your foot type, training goals, and budget.
Read articlePickleball has added more players in the last four years than tennis has in its entire US history. Using Measure's behavioral panel, we map who those players are, which brands are winning their equipment and apparel spend, and what their purchasing power reveals about one of the fastest-growing consumer niches in sports.
Read articleDe-influencing has moved from TikTok trend to measurable search behavior shift. This report breaks down which categories and brands are most exposed, where the signal is strongest, and whether the backlash against overconsumption is genuinely changing what consumers buy — or just how they talk about it.
Read articleAlo Yoga's search audience captured 53.5% of all recorded brand engagement in Q1 2026 alone — a step-change breakout powered by celebrity marketing, retail expansion, and a fiercely loyal Gen Z consumer. Here's what the behavioral data reveals.
Read articleRhode Beauty has one of the most powerful cultural discovery engines in modern beauty. What it doesn't have — yet — is a reliable path from that discovery to purchase. We tracked the real search, browsing, and platform behavior of Rhode's audience across 30+ platforms. What came back wasn't what the brand's cultural heat would suggest.
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Anker leads consumer electronics purchase journeys in the US at 6.3% share, ahead of Samsung (4.7%), PlayStation (3.9%), HP (3.8%), and Samsung Galaxy (3.8%).
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Trust is not a slogan you add after the model ships. It is a property of systems: how identities are represented, how error is disclosed, and how teams respond when the world changes faster than the spreadsheet.
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