Broadcasters & sales houses
Prove full impact
Prove the full impact of your inventory on real-world outcomes, not just clicks.
MEASURE OUTCOMES
Measure the full impact of TV and video,beyond clicks
Connect broadcaster and streaming exposures to real-world search, scroll, browse and buy behavior—instead of relying on a single tagged web or retailer outcome.
Web or retailer tags capture only one sliver of consumer response.
Outcomes remain fragmented across platforms, retailers and devices.
It’s hard to show full-funnel and category impact to advertisers.
THE PROBLEM TODAY
Tagging shows one outcome.Your campaigns drive many.
Most TV and video outcome solutions depend on tagged web visits or a single retailer. But real responses live across search, social, scroll apps, browse sites and purchase events—and they rarely show up in one place.
THE SOLUTION
Our multi-touch TV & videooutcomes solution
This solution links TV and video exposures to a rich layer of behavioral outcomes from Measure’s permissioned data—giving you a full-spectrum view of how campaigns change real-world behavior.
Outcome graphLive view6 streams
Current signal
Full-spectrum response
Search, web, scroll, app, cart, purchase
01Multi-source outcomes
Search, browsing, scroll, social and purchase events combined into a single view.
Panel foundationLive viewOpt-in
Current signal
Permissioned behavior
Observed journeys, not claimed recall
02Behavioral data foundation
Built on actual user behavior from permissioned consumer events & actions across channels
Exposure contextLive viewEnriched
Current signal
Creative + channel metadata
Program, placement, brand and product context
03Rich campaign context
Channel, program, creative, brand and product attributes for every exposure.
HOW IT WORKS
How TV & video outcomes are measured
- 1
Ingest exposures
We ingest time-stamped exposures from participating broadcasters and platforms.
- 2
Enrich with metadata
Each exposure is enriched with channel, program, creative, brand and product context.
- 3
Join with behavioral outcomes
We link exposures to user behavior: search queries, site/app visits, scroll behavior and purchase events.
- 4
Analyze multi-touch impact
You explore uplift and patterns by campaign, category, audience and time horizon.
Who this solution is built for
Teams that need to prove how TV and video shape real behavior across the journey—not just one tagged outcome.
Measurement & insight teams
See how channels work together
Understand how channels, creatives and placements work together across the consumer journey.
Advertisers & agencies
Campaign-to-outcome visibility
See how your TV and video campaigns drive search, visits, scroll and purchase across partners.
IMPACT
Case study: full-spectrum outcomesfor a TV & video ecosystem
Context
One example of this solution in action is our work with Lantern, a multi-touch TV & video outcomes initiative for a major retailer ecosystem. Lantern needed a way to show advertisers the full impact of TV and video campaigns on shopper behavior—not just web visits or a single retailer’s sales.
01 / 03Build
We linked broadcaster exposures to search, scroll, browse and purchase outcomes across the retailer ecosystem, and built category views that showed different outcome mixes by category.
02 / 03Impact
Charts and metrics can highlight traditional web-only outcomes vs full-spectrum outcomes, and incremental uplift over time (day, week, month, quarter) for exposed vs control. Exposed campaigns showed significantly higher full-spectrum outcomes vs web-only measurement; Lantern teams gained category fingerprints that strengthened sales narratives and pricing conversations.
03 / 03NEXT STEPS
Get started with Measure Outcomes
Get visibility on how ad exposure impacts search, browse, comparison, commerce and purchase journeys
- Brief us on timelines, markets, and the decisions you need to support
- Get a curated walkthrough of what this solution delivers on-platform
- Line up proofs, integrations, or a pilot that matches how you operate