Brand & marketing leaders
From competitor to consumer
Understand where consumers are searching, which competitors are gaining attention and where to invest to influence consideration.
MEASURE PREDICT
A new frontier forfor real consumer insights
Move beyond dashboards, surveys and generic AI summaries. Ask direct questions of observed consumer behaviour — and get grounded answers you can act on.
Dashboards are fast, but fixed.
Surveys explain attitudes, but not always behaviour.
Generic AI is fast, but not grounded in proprietary observed data.
Custom insights is rigorous, but slow.
THE PROBLEM TODAY
Business questions are moving faster than insights canAnd your teams are flying blind.
Business teams need answers before the next planning meeting, pitch, board paper or budget decision. But the evidence often sits across dashboards, surveys, platform reports and data teams.
THE SOLUTION
An analyst-grade enrichment layer over observed consumer behaviour
Measure Predict helps teams ask questions about how people discover, compare and decide across search, social, commerce, media, apps and AI assistants — with answers they can use, inspect and defend.
Cross-platformLive viewStitched
Current signal
Observed at person level
Search, social, commerce, apps & assistants
01Behavioural foundation
Built on observed, person-level behaviour across closed platforms.
Evidence chainLive viewCited
Current signal
Answers you can inspect
Claims pinned to behavioural sources
02Sourced answers
Get grounded answers with real cited evidence, not generic summaries.
Insight rhythmLive viewQWhere did we lose consideration?AScroll + search gap vs rival XQShow last 90d…Iterative
Current signal
Conversational partner
Fast follow-ups without a bespoke project
03Your conversational partner for insights
Get answers without morphing every question into an intense data project.
PREDICT'S USP
Why Predict is the new frontier for Consumer Insights
- 1
Analysts v/s Predict
Predict helps teams answer more questions faster and decide what deserves deeper analysis.
- 2
Not a generic AI
Generic AI summarizes what it can access. Predict is grounded in observed behaviour and our proprietary Large Behavioral Model (Measure LBM™)
- 3
Not a dashboard
Dashboards track known metrics. Predict helps answer new questions.
- 4
Not just AI visibility
AI visibility shows what answer engines say. Predict shows how real people move through the journey.
Built for high-performing teams that demand faster knowledge
Move from a business question to a defensible answer without a custom project, a dashboard build or a data-team backlog item.
Platforms & marketplaces
See across closed platforms
Understand what users do before they arrive, after they leave and across adjacent environments.
Insight & analytics teams
Lightning speed analytics
Answer stakeholder questions faster while preserving access to the underlying evidence.
DATA FOUNDATION
Not generic summaries, butreal trends, analysis & behaviour
Behavioural signals
- Search, social, web, app, commerce and AI assistant behaviour captured from permissioned participants.
- Journeys connected at the person level, so teams can see what happens before and after key moments.
- Longitudinal data that helps separate emerging shifts from one-off spikes.
- Search
- Social
- GenAI
- Web
- Purchase
Defensible answers
- Answers tied back to behavioural evidence, not black-box AI output.
- Methodology and source context available to support planning, pitch and board-level decisions.
- Data collected through transparent, opt-in participation and governed for responsible use.
- Evidence-backed
- Inspectable
- Permissioned
- Governed
NEXT STEPS
Get started with Measure Predict
Move beyond dashboards, surveys and generic AI summaries. Ask real consumer behaviour direct questions – and get grounded answers you can act on.
- Brief us on timelines, markets, and the decisions you need to support
- Get a curated walkthrough of what this solution delivers on-platform
- Line up proofs, integrations, or a pilot that matches how you operate